(Shared) WebStorytelling

1. Digital News Report

1.1 Data-driven news report

My favorite is The Pudding


1.2 Infographics


1.3 Web storytelling

2. Web storytelling for News

  • Compared with just putting all materials (links, videos, figs, text) to the web
  • An one-time experience, more similar to watch a video clip,
💡
What is web storytelling for news?

3 Now: Media + Storytelling designs

Media convergence

  • Video, long or short
  • Satellite images
  • Geographic Information System
  • AR/VR
  • 3D Modeling
  • Text presentation

Design pattern of web storytelling

Example: Web storytelling with videos

  1. Videos as storytelling platform: 以影像為平台、後製、文字擺放在影像中
  1. Videos-central web storytelling: 以網頁為平台,以影像為主要敘事媒介,但用捲軸來同步文字以說明影像。
  1. (Short and silent) Videos just used for describing mechanism or creating immersion 僅用短影片來呈現一種立體感、現場感、或提供對某個機制或事件的動態解釋。
  1. Videos or animation plays synchronized with scrolling (But why not video?) 直接用捲動來控制影像播放,捲多少播放多少。

Video as storytelling platform

Video-centered web storytelling

Concrete divisions: A new age of walls
This browser is not fully supported. Please update for the best experience. Scroll down to continue. Presentation includes sound. A debate over extending the wall on the U.S.-Mexico border has been a noisy centerpiece of this year's presidential election.
https://www.washingtonpost.com/graphics/world/border-barriers/us-mexico-border-crossing/

使用網頁作為主要平台(前者的主要平台為影像),但內容呈現主要以影像為核心而非文字。使用Scrolling來同步文字和影像,但卻沒有要求讀者必須把每一片影片看完。

受內容影響的數位敘事(video first)。大量影片的快剪,每段文字都很簡短,但背後影片時間顯然比文字捲動的長度要長。如果想要知道背後發生什麼事情,就必須要駐足欣賞。

Why short video?

Compared with long video, why short-video?A New Whitney (nyitmes, 2015-04-19)

A New Whitney (Published 2015)
Produced by Jeremy Ashkenas and Alicia DeSantis Graphics by Mika Gröndahl, Yuliya Parshina-Kottas and Graham Roberts From the west, along the Hudson River, it looks ungainly and a little odd, vaguely nautical, bulging where the shoreline jogs, a ship on blocks perhaps, alluding to one of New York's bedrock industries from long ago.
https://www.nytimes.com/interactive/2015/04/19/arts/artsspecial/new-whitney-museum.html

Wh not video?

Research methods on web storytelling

Connecting storytelling to library science

💡
What is web storytelling for news?

NOT Information architecture

NOT Information visualization: Understanding the fact inside data

NOT Infographics: using illustration to tell story behind events or data

More similar to service design and Curating

WU, Yue (2017) "It's My Library": An Immersive, Empathic and Collaborative Approach to Online Storytelling Design. Paper presented at: IFLA WLIC 2017 – Wrocław, Poland – Libraries. Solidarity. Society. in Session 207 - Library Buildings and Equipment with Management and Marketing. http://library.ifla.org/id/eprint/1755/
https://medium.com/ditl/創新服務體驗提案-路易莎咖啡如何能創造有幸福感的服務體驗-975d2e590d59
【Martech導航】忘記行銷漏斗吧!如何設計「顧客旅程地圖」成為潛在顧客的最佳指南
在不久之前,行銷和銷售人員仍廣泛地使用行銷漏斗 (Funnel),來瞭解行銷如何運作:潛在顧客進入漏斗頂端,最後轉化成交易。透過最大化漏斗頂端的數量,並降低流失率,企業就能增加實際的成交或轉換數。 接著,我們迎接了大數據熱潮。雖然漏斗仍然具有作為內容策略工具的價值,但現在行銷人員對顧客旅程 (Customer Journey) ...
https://www.inside.com.tw/article/16649-say-hello-to-journey-maps

Curating

Visitor Journey Mapping
When responsibilities are divided across an organisation and your offer develops in different ways over time, a visitor's experience can become fragmented. It's easy to lose sight of how patrons experience organisations holistically, across each touchpoint - from content and curation to parking and loos.
https://www.theaudienceagency.org/services/visitor-journey-mapping